A new advertising product launched called Bedrock, from the founders of GumGum. Bedrock allows publishers to literally create any ad on their site (image, text or flash), and link it to any keyword.
The secret sauce, which surely will evolve over time, figures out the quality of the link, the value to the advertiser, and the competitiveness for the keyword…and of course pays the publisher per click. All reporting is done in “real-time”, which I particularly find pretty cool.
For months I have been experimenting with this new product before it had a name, over at a free forum hosting site that I consult for, http://www.invisionplus.net, and it’s a lot of fun to have such freedom. In some cases its effectiveness is on par with other options, but the real potential I think will come from newly invented concepts…hopefully some of the ideas we are working on go live soon!
As a publisher across dozens of large websites, I look forward to using this ad solution, and wish them best of luck in taking on the big guys!
What do you guys think about this as either an advertiser or publisher?